In this hands-on masterclass, participants will learn how to diagnose, design, and deploy AI solutions that create measurable business impact. Using real-world frameworks and case studies, learners will explore how to distinguish between one-off and recurring AI tasks, scope AI projects using OKRs, and create synthetic data to safely test and iterate ideas. The session will also introduce agentic workflows—lightweight automation systems that leverage large language models (LLMs) for real-time decision-making and process optimization. Attendees will walk away with actionable tools, including the GRACE Framework for AI prompting, to structure effective AI interactions and enhance team productivity. 

By the end of this course, you will:

• Diagnose and Scope AI Use Cases: Identify whether business challenges require one-time analysis or recurring automation, and align projects with measurable OKRs.
• Design and Test AI Workflows: Build and experiment with synthetic data and lightweight agentic systems to validate hypotheses safely.
• Communicate Effectively with AI: Apply the GRACE Framework to craft precise prompts and improve the reliability of AI-generated outputs.

More About Andy

Andy is a five-time Chief Marketing Officer with deep expertise in AI, initially sparked in 2018 through his work in cloud infrastructure. He previously served as the CMO of a Sequoia-backed generative AI startup and has been a dedicated Envoy, Chair, and Ambassador for the CMO functional group at Pavilion for five years. Andy also co-developed Pavilion's AI in GTM channel, growing it to over 1,900 professionals. He has trained thousands of individuals in AI through virtual and in-person workshops, consulting with a diverse range of organizations from small businesses to large corporations.  Currently, Andy leads his AI and GTM consultancy, Roxology, LLC.