Transform Customer Insights into Action is designed to introduce customer-facing professionals to methods of transforming customer insights into action. Rather than simply collecting feedback, this class empowers participants to dig deeper and collect actionable insights.

The session introduces a framework to ensure that insights are situated, targeted, actionable, needs-focused, and data-driven—providing a structured approach to evaluating insights for impact. This class incorporates real-world examples, such as IKEA’s in-store restaurant strategy, to illustrate how actionable insights can drive innovation and customer satisfaction. Breakout discussions will further explore the challenges of applying insights across teams and prioritize actions to align with organizational goals.

After this class, participants will be able to:

• Apply a framework to evaluate customer insights
• Generate actions to apply insights in their role
• Describe how to transfer insights to the right decision-makers 

Once you register, you’ll have access to asynchronous articles and tools. 

Recommended Prerequisites:

• Assess Your Customer’s Needs

Related Classes:

• Drive Value Through Customer-Centricity
• Disrupt Silos with Cross-Functional Collaboration